By aiming to create a new user experience in stationery design, conceived by the action of pinching that is familiar to our hands, we apply it to the different contexts, in this case, in designing a pencil. Given that the action of pinching is similar to our hands, we apply them in a different context to its precedent designs of press screw/unscrew used in writing equipment to create a new user experience in stationery design The mechanic of the PEG collection is inspired by action of pinching from a simple clothespin, aiming to create a new user experience in the field of stationery design.

 

Given that the action of pinching is similar to our hands and rarely used in this field compared to its precedent designs; press, pull, screw/unscrew. With pinching, it allows the pencil body to lock its 2mm lead very tight, this allows users to use the lead until the very last of its length, this is a better eco-friendly alternative to wooden pencils in which they are often thrown away or lost half used. Due to the simplicity of the PEG pencil’s mechanism,

 

the design is left with only fewer essential parts, benefiting manufacturing cost and material used in the long run.

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PEG psncil got the Design Excellence Award (DEmark) 2019 (lifestyle product)