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Chanshine

Client: Chanshine Brand

CHANGE 2020 Project By Creative Economy Agency

Designer: Pichakorn Meedech

Chanthaburi is in the east of Thailand. "Chanthaburi" in Thais means "The City of Moon", from Chantha- (Thai: จันท-, lit. 'moon') and buri (Thai: บุรี, lit. 'city'). The provincial slogan is "Magnificent waterfalls, fruit city, good breeding peppercorns, loads of gems, Chanthabun mat, fertile nature, gathering place of King Taksin the Great's Liberation Army". All of this is the origin of the CHANSHINE brand.

 

Chanshine selects local Chanthabun mats and loads of gems to create all of the products. They believe that the wisdom of their hometown will create new special things and help the local community to have a better life. 

 

In CHANGE 2020 project. I designed the branding and products. I have the idea that Simple thing is useful and many ways to use them. So I designed a bag that can use in 2 ways the first is a handbag and the second is a clutch and mixed materials between premium Chanthabun mat and Vegetable-Tanned Leather together. I hope that the CHANSHINE bag will be making a new experience for users and create value for Chanthaburi handicrafts to be known throughout the world.

© 2024 by Pichakorn Meedech

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